Let’s be more sustainable
In an era where environmental consciousness is becoming increasingly significant, luxury hotels are also stepping up their game to contribute to sustainable practices. Crowne Plaza Brugge has taken a unique approach by joining forces with visual artist Audrey Bakx and her creative agency. Together, they have developed a captivating text and visual identity aimed at sharing sustainability messages with hotel guests. Through an array of colorful posters complemented by handwritten titles and subtitles, these messages inspire individuals to embrace eco-conscious behaviors in their daily lives.
1. The atmosphere we draw in, thoughtfully appreciates you not overheating unnecessarily.
2. The food we nurture, agreeably invites you to share and only eat what you need.
3. The light we cherish, tenderly solicits you to switch off the lamps when leaving the room.
4. The soil we touch, warmly suggests you to favor public transportation or cycling.
5. The water we absorb, kindly asks you to avoid wasting water.
6. The air we breathe, gently begs you not using the cooling system while opening the windows.
7. The future generation we care for, warmly reminds you that every small gesture makes the difference.
By embracing these messages, guests contribute to reducing their ecological footprint.
By promoting food sharing and reducing wastage, guests actively participate in building a sustainable future.
By focusing on energy-saving practices, guests contribute to conserving energy and reducing the hotel's overall carbon footprint.
By reducing the use of private vehicles, guests actively participate in minimizing air pollution and supporting sustainable mobility.
By avoiding unnecessary wastage, guests can contribute to preserving this precious resource.
By reducing energy consumption, guests play a role in ensuring a cleaner and healthier environment.
By emphasizing the significance of small, eco-conscious actions, guests are encouraged to adopt sustainable behaviors that collectively create a profound and lasting impact on the environment.
Crowne Plaza Brugge, in collaboration with Audrey Bakx, has successfully developed a visually powerful text and visual identity that effectively communicates sustainability messages to its guests. Through a series of colorful images accompanied by handwritten titles and subtitles, they have elevated the importance of eco-conscious behaviors in daily life. With large-scale posters displayed in the lobby and elevators, as well as informative A6 leaflets in hotel rooms, guests are effectively engaged and inspired to embrace sustainability in their own unique way. Crowne Plaza Brugge's commitment to environmental responsibility sets a commendable example for the luxury hotel industry as a whole.